Top 20: Brands With the Most Loyal Followers on Facebook
Aug11

Top 20: Brands With the Most Loyal Followers on Facebook

When a consumer recommends a brand, it’s a sign of a loyal fan. Do you feel the love? Since 2014, we’ve collected almost 1.5 million ratings on over 12,000 brands. We asked consumers just how likely they were to recommend a brand to a family member, friend or associate. As part of the largest evergreen brand satisfaction survey, we also collected a robust demographic, behavioral and attitudinal data set on thousands of consumers. The...

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Infographic: Top 3 Categories for Father’s Day Gifts
Jun06

Infographic: Top 3 Categories for Father’s Day Gifts

When it comes to advertising around Father’s Day, it really is not rocket science. First, you must know what the main category types are for gifts and then you can maximize on those categories. You want to take advantage of the knowledge you have about the holiday in order to maximize your profits during this time, especially if your products fall into one of these top three categories. Tools Tools make up the biggest percentage...

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The Skinny on Consumer Shopping Black Friday Online in 2013
Nov12

The Skinny on Consumer Shopping Black Friday Online in 2013

Where were American shoppers doing their holiday shopping in 2013? Were they battling the crowds and long lines in brick-and-mortar stores or opting to skip the crowds and shop from their smartphones, laptops or desktops? Our report indicates that online spending on Black Friday increased 15 percent to a record $1.20 billion as more consumers opted to shop from their couches rather than wait in long lines and brick-and-mortar stores...

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