Top 20: Brands With the Most Loyal Followers on Facebook

Posted by Amber Rankin on Aug 11, 2014 2:55:00 PM


A consumer’s likelihood to recommend your brand is one of the most powerful indicators of success! You may remember our 2013 list of the top 20 brands with the most loyal Fans on Facebook. Well, here is the 2014 update!

As part of the largest evergreen brand satisfaction survey, we ask consumers on Facebook how likely they are to recommend a brand. From there participants complete a robust demographic, behavioral and attitudinal survey. The Revolution Platform then provides our clients with a robust tool to identify what sets their strongest advocates apart from the crowd.

Since the beginning of 2014, we’ve collected just under 1.5 million ratings on over 12,000 brands.


To be eligible for our Top 20 list, the brand's Facebook page must have at least 50,000 fans, and we must have at least 300 completed surveys on the brand. The rankings are based on the brands’ Net Promoter Score®1among Fans.

Without further ado, here are the 20 brands with the most loyal followers on Facebook!

Top20_Overall_Loyal_Followers3_2014 

Net Promoter Score® is calculated by first asking participants how likely they are to recommend the brand to a friend or colleague on a 0-10 scale. Respondents rating the brand at 9-10 are considered “Promoters”, 7-8 are “Passives” and 0-6 are “Detractors.” We take the percentage of Promoters and subtract the percentage of Detractors to calculate the Net Promoter Score®.

Why Does This Matter?

The Brand Satisfaction survey continues to be a sound measurement device for companies who want to measure true advocacy and affinity of a brand’s most important customers. More and more brands rely on the study to build a holistic strategy for using social media to not only identify and understand who their true advocates are but also to understand what sets those advocates apart from the crowd.  Below are just some of the unique ways savvy marketers use advocacy data.

  • Media Targeting: 
Targeting media based on the precise Likes and Interests of advocates ensures you reach the right audience with the right message.  Over the past year, in all head-to-head controlled tests using these targeting criteria to target advocate look-alikes, LoudDoor keywords have outperformed clients’ benchmark KPIs. 
  • Content Relevancy:  
People respond to things that are relevant to them.  Understanding the passions and interests of your advocates guides your understanding of what interests your most passionate consumers.  
  • Measuring Effectiveness:
There is no better way to understand the effectiveness of earned and paid media then by tracking the effect of your engagement with consumers.  Working with clients to segment their target markets and measure NPS® and advocacy pre and post-campaign give clients the objective measurements of campaign effectiveness they need.


(Sample collected from January 1, 2014 to July 25, 2014. n=1,486,738)

Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld and are being used under license.

 

Topics: brand loyalty, net promoter score, likelihood to recommend

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