TOP 10: Baby and Kid Brands with the Most Loyal Followers on Facebook

Posted by Amber Rankin on Nov 25, 2014 10:13:43 AM

 

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Topics: brand loyalty, net promoter score, likelihood to recommend, Top 10

TOP 10: Restaurants with the Most Loyal Followers on Facebook

Posted by Amber Rankin on Oct 31, 2014 1:40:00 PM

 

What do a donut shop, pizza joint, and wing place have in common? They all made LoudDoor’s Top 10 list for restaurants with the most loyal followers on Facebook.

If you saw our overall top 20 brands list we posted previously, you may recognize this week's number one spot holder -- Chick-fil-A with an NPS® of 70.5. Chick-fil-A rounded out our top 20 by taking the #20 spot on the list for all brands. In this week's top 10 list of restaurants, Chick-fil-A moves ahead to strongly take its position at the top in the #1 spot. 

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Topics: brand loyalty, net promoter score, likelihood to recommend, Top 10

TOP 10: Specialty Retail Stores with the Most Loyal Followers on Facebook

Posted by Amber Rankin on Oct 1, 2014 8:24:39 AM

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What are America's most popular Specialty Retail stores? According to LoudDoor research, three home improvement stores landed in the Top 10 among the stores with the most loyal follower on Facebook.

If you saw our overall top 20 brands list we posted several weeks ago, you may recognize this week's number one spot holder -- Costco with an NPS® of 82.1. Another surprising thing about this week's list is that 3 brands from our Top 20 list came from this Specialty Retail category. 

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Topics: brand loyalty, net promoter score, likelihood to recommend, Top 10

TOP 10: Websites with the Most Loyal Followers on Facebook

Posted by Amber Rankin on Sep 9, 2014 4:43:24 PM

Which websites are the most beloved? Is the one you check everyday on the Top 10 list? This week our Top 10 study focused on websites and the ever popular Amazon.com took the number one spot with an NPS® of 78.8!  

Check out our 2014 update several weeks ago about the top 20 brands with the most loyal followers on Facebook.

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Topics: brand loyalty, net promoter score, likelihood to recommend, Top 10

TOP 10: Soft Drink Brands with the Most Loyal Followers on Facebook

Posted by Amber Rankin on Aug 25, 2014 8:36:19 AM

This week our Top 10 study focused on the soft drink beverage industry and Dr. Pepper took the number one spot with a NPS® of 73.1! 

 

 

If you saw our 2014 update a couple of weeks ago about the top 20 brands with the most loyal followers on Facebook, you may have also seen our plans to highlight the top 10 brands in specific industry verticals. 

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Topics: brand loyalty, net promoter score, likelihood to recommend, Top 10

Top 20: Brands With the Most Loyal Followers on Facebook

Posted by Amber Rankin on Aug 11, 2014 2:55:00 PM


A consumer’s likelihood to recommend your brand is one of the most powerful indicators of success! You may remember our 2013 list of the top 20 brands with the most loyal Fans on Facebook. Well, here is the 2014 update!

As part of the largest evergreen brand satisfaction survey, we ask consumers on Facebook how likely they are to recommend a brand. From there participants complete a robust demographic, behavioral and attitudinal survey. The Revolution Platform then provides our clients with a robust tool to identify what sets their strongest advocates apart from the crowd.

Since the beginning of 2014, we’ve collected just under 1.5 million ratings on over 12,000 brands.

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Topics: brand loyalty, net promoter score, likelihood to recommend

Infographic: The Top 3 Categories for Father's Day Gifts

Posted by Amber Rankin on Jun 6, 2014 9:30:22 PM

As an advertiser, knowing exactly where to target to get the most bang for your buck can be a bit of a guessing game. And of course, with the gift-giving holiday of Father's Day upon us, we all want to take advantage of this opportunity to get our message out to consumers. Check out our Father's Day infographic with some fun info about this year's Father's day.


How are you going to target Father's Day gift shoppers?

What if I told you that to target a mom buying clothing or apparel for dear 'ol dad this year you are 71 times more likely to find her on the Drumstick, Sparkle, and Happy Family Facebook Pages? 

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Topics: Facebook Advertising, ad targeting, Facebook Advertising ROI, infographic

How One Company Saw a 40% Reduction in Acquisition Cost Using Facebook

Posted by Amber Rankin on May 28, 2014 1:13:26 PM

Wait, you're kidding right? A 40% reduction in acquisition cost? 

Yes, you read that right! And, that's not all. This company also saw Facebook leads that converted 2x times the previous conversion rate! Wouldn't you love to see the same results in your next direct response campaign on Facebook?

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Topics: market research, data on facebook, facebook, ad targeting, market research on Facebook, facebook research, audience segmentation, using Facebook for market research, direct response

Still Looking for that Perfect Mother’s Day Gift?

Posted by Amber Rankin on May 7, 2014 10:17:00 PM

Find out which brands Moms love on Facebook.

Mother’s Day 2014 is swiftly approaching, if you’re like most of us, you probably want to get a present for that special Mom in your life.  But if she’s been unwrapping kitchen gadgets and boxes of tulips for years, it’s time for a change. 

So, what does Mom really want for Mother’s Day? We collect likelihood to recommend data every day from Fans (even Moms!) of thousands of brands on Facebook. We delved into this Facebook brand loyalty data to see which brands Moms were more likely to recommend. Check out the findings below to help you decide on a Mother’s Day present that will get you on her good side!

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Topics: brand loyalty, facebook brand loyalty, ad targeting, net promoter score, nps, likelihood to recommend, affinity, using Facebook for market research

Using Facebook to Measure TV Show Commercial’s Effectiveness

Posted by Amber Rankin on Jan 10, 2014 10:49:00 AM

Interested in using Facebook for market research? A major TV network and its ad agency recognized the power and ease of using Facebook for this purpose and the research yielded results that tell a great story.  

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Topics: market research, consumer behavior, market research on Facebook, facebook research, brand monitoring, using Facebook for market research

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