Louddoor Blog

Are your Facebook ads working? Are you targeting the right audience? The ultimate goal is to increase your Net Promoter Score^® - to get more promoters for your brand, the people who purchase your products time and time again and will advocate your brand to their friends and family.

The ability to target audiences on Facebook based on their offline purchase behavior is probably one of the most requested features around Facebook Ads and while Facebook has had their toe in the water for several months it happened for real today with the launch of Partner Categories.

On January 1^st we began surveying consumers, asking them how likely they are to recommend a brand page they “Like” on Facebook. From there participants complete a robust demographic, behavioral and attitudinal survey. Millions of anonymous responses power our new Brand Satisfaction dashboard, which is in limited beta release (click here for a beta invitation).

In God we trust; all others must bring data. Today, LoudDoor CEO David Guy presented revolutionary new research at the Social Media World Forum in New York City alongside many of the worlds top brands. If you missed the presentation or want a copy click here and Download the PDF of his presentation. You'll see why the brands who are winning on Facebook are working with LoudDoor to go beyond surface metrics and truly understand what drives brands' Facebook consumers behaviors and attitudes. 

Once again I find myself reading yet another article about Facebook’s recent universal ranking algorithm changes, and how the changes are specifically limiting the reach of brand Pages onthe platform.  The topic is nothing new and they’ve ranged from a childish rant filled with dangerously bad math to a well thought out analysis that kills rumors with fact. Just when I thought the battle was over, I read a new article today that I thought might have a little moreteeth, coming from an interview with well-respected business leader and entrepreneur Mark Cuban.

Going to college? Getting married? Having children? These are the types of the events that can change consumer behavior. The reality is, there are any number of life events that continually effect purchase decisions. As new brands develop consumers look to weigh their traditional brands with upcoming products, and they often reach out to blogs for product reviews and gather opinions from their social network. The beauty of social media is that consumers can quickly make purchasing decisions with the amount of information available at their fingertips. The key to success is for brands to position themselves at the forefront of social media while continuing to infiltrate and create brand perceptions through key consumers of their brand. 

This week LoudDoor is in NYC participating in the 2012 Pivot Conference, on October 15 and 16. We are excited about the research we will present alongside Coca-Cola, highlighting long-term Facebook Fan engagement of this iconic brand.

Why pretty pictures are destroying our understanding of the Facebook consumer.
 

The massive explosion of social data, combined with the proliferation of tools, agencies and service providers, is producing an ever-increasing number of attempts to interpret the consumer signal and arrive at actionable insights. We are increasingly bewildered, however, by some of the claims reached by service providers and other “experts” drawn from the public data in the social space in general and Facebook, in particular. Frequently it seems that if you put an attractive enough info-graphic in place, the data and rigor behind the PR piece are apparently no longer necessary accoutrements!  

On Monday, September 17, 2012, Facebook announced the shutdown of its Reach Generator ad product. Facebook introduced the tool 7 months ago in an invite-only beta test in an attempt to help businesses reach more of their fans through Page posts. It guaranteed marketers that branded content would appear in up to 75% of their Fan’s News Feed each month. While Facebook expected to generate long-term revenue, the offering was available only through an on-going payment plan; a subscription model that marketers often deemed too expensive. Moreover, the service was only available at a fixed price based on the number of fans, giving the brands that did use it little control over what posts could be promoted to which of their fans.

We’ve all seen reports about Generation Y and Millennials not being brand loyal.  At LoudDoor we certainly can’t refute those claims but I can tell you that they are very loyal to their own attitudes and preferences. Once you understand the data behind this behavior you can use it to your advantage to create something eerily similar to traditional brand loyalty…gasp.