Using Facebook to Measure TV Show Commercial’s Effectiveness

Posted by Amber Rankin on Jan 10, 2014 10:49:00 AM

Interested in using Facebook for market research? A major TV network and its ad agency recognized the power and ease of using Facebook for this purpose and the research yielded results that tell a great story.  

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Topics: market research, consumer behavior, market research on Facebook, facebook research, brand monitoring, using Facebook for market research

What’s New? Tool Updates You’ll Wonder How You Lived Without!

Posted by Amber Rankin on Dec 5, 2013 2:29:00 PM

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Topics: louddoor, market research, ad targeting, net promoter score, market research on Facebook, audience segmentation, facebook strategy

REPORT: More Consumers Shopping Black Friday Online in 2013

Posted by Bobby Redfern on Nov 21, 2013 4:02:00 PM

The big question: Are consumers spending more time in bed, avoiding long lines to shopping online this year?

While giant crowds and Black Friday go hand-in-hand we're seeing a huge trend with online sales getting better from year to year. Waiting in bed with a laptop, with a fresh cup of coffee is easier and less hectic thanks to sites like Amazon.com and any of the big box .com's ability to match in-store deals online. 


Since the holiday season is upon us, we're always eager to study changes in attitudes and behaviors of online vs. in-store shopping during Black Friday. Many brands and businesses can make a lot of intelligent conclusions about attitudinal data, because we all know that most brick and mortars put all of their eggs in the Black Friday basket. Here's a great look at online purchase intent for Black Friday 2013 compared to 2012 self-reported behavior using the LoudDoor Revolution Platform.*

Download Our Free 2013 Black Friday Report: 

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Topics: market research, facebook, big data, consumer behavior, market research on Facebook, facebook research

Get Served! Super Sized Quick Service Restaurant Data

Posted by Amber Rankin on Oct 28, 2013 5:00:00 PM

We recently launched a survey because we wanted to study peoples behaviors and preferences towards Quick Service Restaurants (QSR) like McDonald’s or Taco Bell. We conducted the survey on Facebook, just like our monthly syndicated Brand Satisfaction survey, and gathered 1,508 responses.   

Take a look at the data we collected by signing up for the demonstration QSR account in our Revolution Platform or continuing reading for our synopsis of the data. Get Access Now!

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Topics: market research, big data, brand loyalty, net promoter score, consumer behavior, market research on Facebook, affinity

LoudDoor CEO Guest Blogs on PivotCon.com about Brand Relevance

Posted by Amber Rankin on Oct 5, 2013 11:26:00 AM

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Topics: facebook insights, facebook data, fan engagement, facebook, ROI, ad targeting, engagement, net promoter score, consumer's motivations, nps, consumer behavior, market research on Facebook

And the Winner is...

Posted by Amber Rankin on Sep 25, 2013 2:43:00 PM

Hopefully, one of this year’s 2013 Forrester Groundswell Award recipients will be Kenshoo Social and Sears Holdings Corporation for their work on Kmart’s “Ship My Pants” social media ad campaign.

LoudDoor was excited to work with Kenshoo Social and Sears on this project to develop targeting criteria and measure NPS® and awareness lift. Some of the key metrics Kenshoo reports include:
    • 40,000+ new likes on Facebook for Kmart
    • One of the campaign’s amplified posts received: over 39,000 likes, 4,000 comments, and 20,000 shares
    • 10% lift in Net Promoter Score among Kmart fans acquired via “Ship My Pants” Facebook ads
    • Raised awareness through “Ship My Pants” video Facebook ads among the 70% of non-fans who were previously unaware of the free shipping offering, effectively penetrating a new market for Kmart
Targeting criteria generated by LoudDoor’s Revolution dashboard is platform agnostic and can be used within Facebook’s native ad platform or in your preferred media buying tool.

Best of luck to Kenshoo Social and Sears Holding Corporation, we’re rooting for you!

Check out details of the campaign and their Groundswell entry by visiting http://kenshoosocial.com/groundswell-awards-entry/.

 

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Topics: market research, Facebook Advertising, brand loyalty, ad targeting, net promoter score, nps, market research on Facebook, net promoter, brand perceptions, brand monitoring, Targeted Marketing, Virality, affinity, audience segmentation

Market Research on Facebook: The Story of Big Box Retailer & a Viral Video

Posted by Amber Rankin on Aug 30, 2013 9:43:00 AM

LoudDoor worked with a big box retailer to help them monitor the effect of a bold video campaign on their consumer sentiment.  

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Topics: market research, facebook, net promoter score, nps, market research on Facebook, brand research, net promoter, facebook research, social media strategy, brand perceptions

Who are Kohl's biggest brand advocates on Facebook?

Posted by Amber Rankin on Aug 13, 2013 9:58:00 AM

Using Net Promoter Score® LoudDoor is able to track Fan and customer sentiment towards a brand. We decided to take a look at the Kohl’s brand, defining NPS® scores for three groups: Kohl’s Facebook Fans, Kohl’s customers and Kohl’s customers who are Fans.

The results provided key insights in the profile of customers and Fans and how likely they are to advocate for the brand.

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Topics: louddoor, facebook, brand loyalty, facebook brand loyalty, net promoter score, nps, consumer behavior, brand research, net promoter, brand perceptions, brand monitoring, brand satisfaction

Customer Loyalty Insights on Facebook: The Home Improvement Industry

Posted by Amber Rankin on Jul 25, 2013 9:48:00 AM

If you read our blog, you may already be aware that Brand Satisfaction is a powerful solution for collecting and analyzing brand loyalty feedback direct from your Facebook Fans. But did you know there is an even better way to understand your customers? Brands with LoudDoor Revolution’s Customer Tracker add-on gather customer loyalty insights from Facebook users regardless of Fan status.

When Customer Tracker is initiated for a brand, anyone who comes through the survey will be asked if they consume said brand. Depending on the size of the brand’s Facebook Page audience, this could create a sizeable lift in the number of survey respondents who rate their likelihood to recommend the brand.

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Topics: facebook audience, facebook insights, facebook, brand loyalty, facebook brand loyalty, net promoter score, nps, net promoter, likelihood to recommend, affinity, customer

Facebook Page Security: Protecting Your Investment

Posted by Bobby Redfern on Jul 22, 2013 10:36:00 AM

Think about all the blood, sweat and money you've spent building a Facebook Page and ask yourself: How secure is my Facebook Page? 

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