Hopefully, one of this year’s 2013 Forrester Groundswell Award recipients will be Kenshoo Social and Sears Holdings Corporation for their work on Kmart’s “Ship My Pants” social media ad campaign.
LoudDoor was excited to work with Kenshoo Social and Sears on this project to develop targeting criteria and measure NPS®
and awareness lift. Some of the key metrics Kenshoo reports
Targeting criteria generated by LoudDoor’s Revolution dashboard is platform agnostic and can be used within Facebook’s native ad platform or in your preferred media buying tool.
- 40,000+ new likes on Facebook for Kmart
- One of the campaign’s amplified posts received: over 39,000 likes, 4,000 comments, and 20,000 shares
- 10% lift in Net Promoter Score among Kmart fans acquired via “Ship My Pants” Facebook ads
- Raised awareness through “Ship My Pants” video Facebook ads among the 70% of non-fans who were previously unaware of the free shipping offering, effectively penetrating a new market for Kmart
Best of luck to Kenshoo Social and Sears Holding Corporation, we’re rooting for you!
Check out details of the campaign and their Groundswell entry by visiting http://kenshoosocial.com/groundswell-awards-entry/