When a consumer recommends a brand, it’s a sign of a loyal fan. Do you feel the love? Since 2014, we’ve collected almost 1.5 million ratings on over 12,000 brands. We asked consumers just how likely they were to recommend a brand to a family member, friend or associate. As part of the largest evergreen brand satisfaction survey, we also collected a robust demographic, behavioral and attitudinal data set on thousands of consumers. The Revolution Platform then delivers our clients with a vigorous tool to identify just what sets their fans apart from the crowd.
Brand Eligibility for the Satisfaction Survey
Brands eligible for our satisfaction survey had to meet some strict criteria. Every brand’s Facebook page had to have a minimum of 50,000 fans and 300 completed surveys on the brand. Final rankings to get on the Top 20 list were based on the brands’ Net Promoter Score® (NPS®) among fans. First, participants were asked how likely they are to recommend a brand to a friend or colleague on a scale of 0 to 10. Respondents were categorized as “Promoters” with a brand rating of 9 to 10, “Passives” with a rating of 7 to 8 and “Detractors” with a brand rating of 0 to 6. To calculate the final NPS®, the percentage of detractors is subtracted from the percentage of promoters. Here’s a roundup of the brands that made it to our top 20 list.
The Benefits of the Brand Satisfaction Survey
The Brand Satisfaction survey is an effective measurement tool for companies seeking to measure and identify true advocacy of fans and the most important customers’ attraction to their brand. It’s reliable data that allows brands to develop a holistic strategy when using social media platforms. Savvy brands use data from our Brand Satisfaction survey to up their game.
Hit the Bull’s-Eye – Targeting media based on the precise Likes and Interests of advocates ensures you reach the right audience with the right message. Over the past year, in all head-to-head controlled tests using these targeting criteria to target advocate look-alikes, LoudDoor keywords have outperformed clients’ benchmark KPIs.
Develop Content that Matters – People always respond more to things that relate to them and their lifestyle. Through Brand Satisfaction, brands can garner information that helps them better know and understand the interests of their most passionate consumers. Appeal to customers’ interests, and use it to engage.
Measure and Track Impact
There is no better way to understand the effectiveness of earned and paid media then by tracking the effect of your engagement with consumers. Working with clients to segment their target markets and measure advocacy pre- and post-campaign give clients the objective measurements of campaign effectiveness they need. It’s objective data with real results
Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld and are being used under license.