Where were American shoppers doing their holiday shopping in 2013? Were they battling the crowds and long lines in brick-and-mortar stores or opting to skip the crowds and shop from their smartphones, laptops or desktops? Our report indicates that online spending on Black Friday increased 15 percent to a record $1.20 billion as more consumers opted to shop from their couches rather than wait in long lines and brick-and-mortar stores in 2013.
At LoudDoor, we’re always excited to study the changes in behaviors and attitudes of online vs. in-store shopping during Black Friday. Get the skinny on consumer shopping Black Friday online by downloading our free 2013 Black Friday report. It gives you the information surrounding online purchase intent for Black Friday 2013 and compares it to 2012 self-reported behavior using the LoudDoor Revolution Platform.
The LoudDoor Study
For the 2013 Black Friday study, LoudDoor collected over 2,200 survey responses on Facebook during November 2013 focusing on users 2012 self-reported Black Friday shopping and their self-reported purchase intent for this year’s Black Friday. The margin of error on collected data is 2.05 percent. Learn more about our Revolution tool and sign up for a demonstration account or feel free to contact us at firstname.lastname@example.org for more detailed information.
Another Emerging Trend
As the trend of online Black Friday shopping continues to grow, it seems to be merging with Cyber Monday, as many buyers say they will do their Black Friday shopping online. Big-ticket gift items like consumer electronics and apparel will be on the to-buy list, and many online shoppers will be looking for online deals that match door-buster deals.